Author archive: csmith

Executive Director of Economic Development NGage (Gage Area Growth Enterprise)  Job Scope The Executive Director for Gage Area Growth Enterprise (NGage) shall be a full time, paid professional staff position. The Executive Director is hired and supervised by the NGage Board of Directors. Job Summary NGage is governed by a 12 member Board of Directors…

Day 139:  Can I prospect on my own?  Sure you can.  But it does take time.  There are firms out there that can provide full service recruiting.  I know of some, but don’t want to leave anyone out, so will not list them.  These firms will find your targets; contact the businesses;  attend the trade…

Day 138:  How do I prospect for companies?  Everything you read is that prospecting is passé in the economic development world.  It is a tough business and takes a lot of resources.  But there is a relatively simple formula:  Identify the skills of your labor force; research the wages; then look at the wages of…

Day 137:  How do I create an app?  To my knowledge, no one has created software that helps you create apps.  But I would guess there may be something out there.  But I do know they are a little more complex than creating a website.   So, the first thing you will need to do is…

Day 136:  Should our community have an app?  Well since we create apps, the answer is yes!  Seriously, an app is not for everyone.  We have two off the shelf apps that you can check out at www.edisplayapp.com and www.edashboardapp.com .  Today, I will focus on the EDisplay app.  This app is designed to show…

Day 135:  What are the keys to a good marketing plan?  I am not trying to be cute, but the answer may not be what you expect….  Execution is the key to a good marketing plan.  Most of our clients are in Greater America (rural) so they are many times a one or two person…

Day 134:  What am I thankful for?  As I write this post tomorrow will be Thanksgiving.  So, I felt obligated to let the world know what I am thankful for.  First, I am thankful for my wife of 28 years.  We have been through things that I hope most never have to endure.  I am…

Day 133:  How important are web analytics.  Or, maybe the better question is what do you do with the analytics you have.  The best reason to have analytics is to monitor the effectiveness of your marketing programs and website.  Everything you do should cause the business to go to your website, or gasp, pick up…

Day 132: Why is the media important in my community?  While you may think there is an obvious answer, not all communities are blessed with community minded media.  Over the years there have been a lot of consolidations in the newspaper and radio industry.  The internet has also made a huge dent on ad sales. …

Day 131:  Dashboards:  I have heard some say dashboards are trendy.  I don’t know why they would say that other than maybe they don’t want to be measured to make sure they are doing their jobs.  Sorry.  We like dashboards.  We even developed a product called EDashboard.  It is an app but can also be…

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