Category archive: 365 Blog

Day 54:  Involving:  Best Practices organizations are actively seeking new volunteers with valuable expertise to carry out strategy. Keeping volunteers motivated by assigning manageable tasks with clear deadlines builds a ‘pipeline” of potential new leaders.  Over prior days we have discussed the importance of having good leaders.  But in most of the communities where we…

Day 53:  Targeting:   Successful organizations realize that target marketing is an ongoing process that involves online sources, local marketing intelligence networks and emphasizes existing business opportunities.  I have already mentioned this topic several times in Day(s) 11, 15, 22.  I guess I can’t emphasize enough that in order for you to spend your time wisely,…

Day 52: Communicating:  Best Practices organizations place great emphasis on frequent, open and transparent communications and identify key messages for target audiences.   As I mentioned yesterday great communication is the key for success for an economic development corporation.  We have clients that say, we don’t want to bother our members.  True, you have to figure…

Day 51:  Assertive:  Successful organizations are known throughout the community for who they are, where they stand and what they are trying to accomplish.  We would probably be out of a job if economic development organizations communicated better.   Some groups are so secretive I don’t know why they don’t just become part of the Mason’s. …

Day 50:  Representing:  Best Practices organizations are always looking to reach deeply into all segments of the community for leadership, funding and involvement.  In case you haven’t noticed I feel pretty strongly that the composition of your board is very important.  They must be engaged and they must also understand their roles.  Very few organizations…

Day 49: Partnering,  We have completed the word, BEST and now moving to PRACTICES.  Successful organizations are continually exploring “mutually beneficial” partnerships that will leverage resources and maximize results.  I have discussed the concept of partnering in earlier days.  On Day 32 I mentioned the importance of working closely with the communities nearby.  Over the…

Day 48:  Training: Best Practices organizations emphasize Board Member training that is focused on the business of economic development, how their organization operates and what they do, and how to communicate the “value” of the organization to the community and stakeholders.  As mentioned in earlier blogs it is extremely important to have great leadership.  It…

Day 47:  Studying    Successful organizations place a high priority on current, comprehensive data and analysis that defines your “product” and will meet the needs of potential prospects.  I have not talked much about data.  But having complete data on your community is a must!  Sure, the site selectors purchase their own data when they are…

Day 46:  Evolving:  Great organizations are constantly “evolving”….refining strategies, reallocating resources, rethinking their mission to maximize results.  If you keep doing the same thing every year, you will start to fall behind as an organization and community.  A great economic developer is constantly on the lookout for new tools, new priorities.  That is not to…

Day 45:  The first letter is “B” for Building.  Successful organizations are focused on building on their strengths and leveraging their assets effectively.  I have discussed the point of building in several of my earlier blogs.  Great organizations use the assets they have to build success.  One of communities is located on the Mississippi River. …

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