Category archive: 365 Blog

Day 14:  Incentives anyone?  This topic will generate more additional days of discussion.  Incentives are a necessary evil for now.  Businesses will tell you incentives are not the first thing they consider when looking for a location but incentives do  weed out communities at the end.  I’m sure some day incentives will no longer be…

Day 13: Do I have enough money?  After you have your strategic plan in place, you need to figure out how to pay for everything in the plan.  Maybe your organization is blessed with a lot of money.  But most of you could always use more.  My advice is very simple, hire a professional fundraising…

Day 12: Do I need a strategic plan?  Well of course you need a plan.  BUT you have to follow the plan.  We prefer to call our plans business plans.  A good plan has goals, objectives and action items.  These should be thoroughly vetted with the community and your board.  The plan should include a…

Day 11:  What are my targets?  It is important to focus your resources and time so that you are not trying to be all things to all people.  ED groups get pulled lots of different directions.  Everyone has an opinion on what types of businesses should be locating in your respective community.  At SSG, we…

Day 10:  Take care of what you got. For many years we have been told that 80% of growth in a community comes from your existing business.  I would argue that in most communities that percentage is much higher.  I can’t stress enough the importance of taking care of your local businesses.  You should devote…

Day 9:  More Social Media.  Ok, this will be a short message  I am trying very hard to shorten these posts.  Lots of groups are having a tough time deciding if they should be using Facebook.  All of these apps are time killers, so you must be strategic about how you use the social media…

Day 8: What’s the best social media?:  This is a large topic and I will probably devote several days (not in a row) to this topic over the year.  Yesterday I was at the RECON show in Las Vegas representing one of our clients.  The luncheon speaker was Randi Zuckerberg (sister of Paul, the founder…

Day 7: How do I communicate?  I wanted to get this point out of the way because this has always been my weakest part of the job as an economic development pro.  So as my Mom always said to me, do as I say, not as I do.  Since very few of you reading this…

What is my product?  At SSG we always encourage our clients to think of their community or region as a product.  That means you must identify the benefits and features.  Early on in the job it is imperative that you drive around the community and become familiar with your available buildings, and sites.  When I…

What do I need to know?  A pretty broad question.  Sorry.  The intent of this blog is to offer learning opportunities.  Economic Development is a profession.  I sort of get bent out of shape when a large ED organization board hires someone with absolutely no economic development experience.  I started in a small town and…

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