Category archive: 365 Blog

Day 94:  E-Newsletters.  In most cases this is an every month occurrence.  E-Newsletters.  Some view them as extra work.  I know I don’t particularly enjoy them, but they are necessary.  I also know that the open rate is not that good.  And how many of you have board members that ask you about something that…

Day 93:  Existing Business continued:  I have so many great stories I can’t decide which ones are best to share.  When I first started in this business, I had a company that was very successful, locally owned and employed about 300 people.  The owners sold out to a competitor.  We immediately scheduled a trip to…

Day 92:  Existing Business Continued:  Obviously writing several posts about existing business should display how important this topic is.  Until I became a consultant I spent most of my career helping existing business.  When I was with the utility it was for self-interest that we helped our customers.  We had a very large consumer of…

Day 91:  How quickly should I respond to email?:  I am taking a break today to talk about my pet peeve.  Every day I call and send emails to prospective clients (communities) and I am lucky if I get a response from 30%.  I respond to every person that either emails me or calls me…

Day 90:  Existing Business Stories Continued:  Many years ago before Synchronist existed an economic development organization would make their own survey instrument and go out and make calls.  When I was at the state, we had developed a survey for communities to use.  I would sometimes go out and make calls with the community.  At…

Day 89:  What should I do for my local employers?  This is a big topic.  There are so many options.  If you need some ideas go to LinkedIn and join the existing business groups.  Besides holding an annual event as discussed yesterday or holding regular visits as I discussed on Day 10 there are so…

Day 88:  Should I have an Existing Business event?  Most definitely.  You could tie it into the annual meeting event I discussed on Day 87, but it would be better if you made it a standalone event.  Invite all of your businesses that are making something or providing a unique service.  It should not matter…

Day 87:  Do I need to have an annual dinner?  When I writing a blog for every day of the work week for a year,  I will end up talking about pretty much everything.  Most of you have written in your by-laws to have an annual meeting.  This meeting can just be a normal monthly…

Day 86: Are there some neat tools out there for us?  Every once in a while I will do some shameless promotion.  Not very often, I promise.  We have some really cool tools for economic development organizations and for Chamber of Commerce.  First, we can make an app.  We have some canned apps at www.EDisplayapp.com…

Day 85:  Should I use Facebook?   Facebook in the business world is not for everyone.  My wife and I also own a bed and breakfast.  Facebook makes sense for a B&B because we typically connect with our guests, because we have meaningful interaction at check-in and breakfast.  We also have many regular guests and they…

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