NWID has been a SSG client for over 10 years. SSG provides an ongoing array of organizational, branding, marketing and research services to serve the 6 county regional marketing partnership. An aspect of the branding and marketing services is continued development of the Northwest Iowa: Beyond Expectation brand identity through the development of a multi-faceted marketing plan and strategy and part of that strategy is managing the social media content and distribution for NWID.
The development of the video, Northwest Iowa….Beyond Expectations is the newest tool in the social media content portfolio for NWID. The video was created to capture the Northwest Iowa pride in their quality of life in a lively and entertaining way. SSG managed the development of the video and worked with an outstanding young Iowa-based video production firm….Iowa Filmmakers to produce the video for NWID.
Iowa Filmmakers was founded in 2011 by Paul D. Benedict, Scott Siepker, and Brendan Dunphy as a creative troupe specializing in digital film and video. They exist to bring the world great film from a state not usually associated with filmmaking. Their work is varied in style and format, but the emphasis is always on telling a good story.
In 2012, their viral-hit video Iowa Nice received over one million views and was featured by CNN, MSNBC, NPR and the BBC. An NBC commentator called it “the funniest political ad to come out of Iowa.” The short film was later selected as an official honoree by the Webby Awards, the highest awards ceremony for digital media. The Iowa Nice character later went on to have his own segment on ESPN’S College Football Daily, which aired twice weekly for a national audience.
The Beyond Expectations video is off to a blazing start with over 11,000 views in the first day of launching.
Check out the video here.