Day 32: How important is a regional group? If you are already involved with a regional group or you are a regional group you know the answer that it is very important to be part of a regional group. There have been regional groups in some areas of the country for many years. It is not a new concept but the concept is not yet universal in the country.
If our clients are local communities we tell them they must first make sure they have a good local product and focus their attention on improving the community first. Do you have the needed infrastructure, do you have developed sites, do you have a targeted industry list, etc? To be an effective player in a region you must know what your local capabilities are and then you can communicate those capabilities to your region. Joining a region must be a win/win. Your local community must benefit from belonging. There are lots of ways to benefit such as access to better marketing, research, funding and staff.
We recently helped a smaller local community become a part of a large metro area. The large metro organization takes a great view on their smaller neighbors and the importance they bring to a region, such as cheap and abundant land. In this case the local exec will physically work in the metro office a few days/week and be a part of the staff. They also get to use the research and graphic department when they are responding to prospects. It is a great model. As with several other of the points I have tried to make, cooperation is key and collaborating regional can only help the local community. Be a team player. Next: How do we handle CAVE people?Next Previous